| Record ID | marc_loc_2016/BooksAll.2016.part17.utf8:40808108:1230 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part17.utf8:40808108:1230?format=raw |
LEADER: 01230cam a2200301 a 4500
001 86003871
003 DLC
005 20110823082729.0
008 860224s1986 nju b 001 0 eng
010 $a 86003871
020 $a0810818914
040 $aDLC$cDLC$dDLC
043 $an-us---
050 00 $aLB2341.93.U6$bR82 1986
082 00 $a378.73$219
100 1 $aRyans, Cynthia C.,$d1933-
245 10 $aStrategic planning, marketing & public relations, and fund-raising in higher education :$bperspectives, readings, and annotated bibliography /$cby Cynthia C. Ryans and William L. Shanklin.
260 $aMetuchen, N.J. :$bScarecrow Press,$c1986.
300 $axiv, 266 p. ;$c23 cm.
504 $aIncludes bibliographies.
500 $aIncludes indexes.
650 0 $aUniversities and colleges$zUnited States$xBusiness management$xPlanning.
650 0 $aStrategic planning$zUnited States.
650 0 $aCollege students$xRecruiting$zUnited States.
650 0 $aUniversities and colleges$xPublic relations$zUnited States.
650 0 $aEducational fund raising$zUnited States.
700 1 $aShanklin, William L.
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy1115/86003871-b.html