| Record ID | marc_loc_2016/BooksAll.2016.part17.utf8:67047948:1238 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part17.utf8:67047948:1238?format=raw |
LEADER: 01238cam a2200265 a 4500
001 86046350
003 DLC
005 20000315085209.0
008 881215s1989 maua b 001 0 eng
010 $a 86046350
020 $a0669156922 (alk. paper)
040 $aDLC$cDLC$dDLC
043 $an-us---
050 00 $aHF3031$b.H23 1989
082 00 $a658.8/48$219
100 1 $aHaar, Jerry,$d1947-
245 10 $aImport marketing :$ba management guide to profitable operations /$cJerry Haar and Marta Ortiz-Buonafina.
260 $aLexington, Mass. :$bLexington Books,$cc1989.
300 $axiv, 230 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. [219]-222).
505 0 $aAn introduction to import-marketing management -- The domestic environment of import activities -- An analysis of import markets -- Import-product strategy -- Import-channel strategy -- Import-promotion strategy -- Import-pricing strategy -- Processing the import transaction -- Traffic, customhouse brokerage, documentation, and insurance -- Import procedures.
650 0 $aImports$zUnited States.
650 0 $aForeign trade promotion$zUnited States.
650 0 $aForeign trade regulation$zUnited States.
700 2 $aOrtiz-Buonafina, Marta.