| Record ID | marc_loc_2016/BooksAll.2016.part17.utf8:73230387:662 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part17.utf8:73230387:662?format=raw |
LEADER: 00662cam a2200229 a 4500
001 86082214
003 DLC
005 19870826000000.0
008 860728s1987 ilua b 00110 eng
010 $a 86082214
020 $a0256033706
050 0 $aHF5415.135$b.C72 1987
082 0 $a658.8/02$219
100 10 $aCravens, David W.
245 10 $aStrategic marketing /$cDavid W. Cravens.
250 $a2nd ed.
260 0 $aHomewood, Ill. :$bIrwin,$c1987.
300 $axvii, 679 p. :$bill. ;$c24 cm.
440 4 $aThe Irwin series in marketing
504 $aIncludes bibliographies and index.
650 0 $aMarketing$xDecision making.
650 0 $aMarketing$xManagement.