| Record ID | marc_loc_2016/BooksAll.2016.part18.utf8:10976156:740 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part18.utf8:10976156:740?format=raw |
LEADER: 00740pam a2200217 a 4500
001 87024939
003 DLC
005 19900516140738.7
008 870818s1988 nyua b 00110 eng
010 $a 87024939
020 $a0899302955 (lib. bdg. : alk. paper)
040 $aDLC$cDLC$dDLC
050 00 $aHF5834$b.B63 1988
082 00 $a659.1/1$219
100 10 $aBoddewyn, J. J.$q(Jean J.)
245 10 $aAdvertising self-regulation and outside participation :$ba multinational comparison /$cJ.J. Boddewyn.
260 0 $aNew York :$bQuorum Books,$c1988.
300 $axviii, 368 p. :$bill. ;$c25 cm.
504 $aIncludes bibliographical references (p. [357]-362).
500 $aIncludes index.
650 0 $aAdvertising$xSelf-regulation$xCase studies.