| Record ID | marc_loc_2016/BooksAll.2016.part18.utf8:16573609:572 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part18.utf8:16573609:572?format=raw |
LEADER: 00572pam a2200205 a 4500
001 87031794
003 DLC
005 19880613151856.7
008 871104s1988 nyua b 00110 eng
010 $a 87031794
020 $a0471852627 (pbk.)
050 0 $aHF5415.13$b.A23 1988
082 0 $a658.8$219
100 10 $aAaker, David A.
245 10 $aStrategic market management /$cDavid A. Aaker.
250 $a2nd ed.
260 0 $aNew York :$bWiley,$cc1988.
300 $axv, 364 p. :$bill. ;$c23 cm.
504 $aIncludes bibliographies and index.
650 0 $aMarketing$xManagement.