| Record ID | marc_loc_2016/BooksAll.2016.part18.utf8:193164686:944 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part18.utf8:193164686:944?format=raw |
LEADER: 00944nam a2200217 a 4500
001 88105475
003 DLC
005 19990716000000.0
008 880125s1987 nyua 100 0 eng
010 $a 88105475
040 $aDLC$cDLC$dDLC
043 $an-us---
050 00 $aHF5415.2$b.A685 1987
082 00 $a658.8/3$219
111 2 $aARF Marketplace Testing Key Issues Workshop$d(1987 :$cNew York, N.Y.)
245 10 $aMarketplace testing :$bthe state of the art, industry trends, future innovations : transcript proceedings : an Advertising Research Foundation Key Issues Workshop, the New York Hilton, April 23, 1987 ; [Hans J. Lopater, chair ; ARF Marketplace Measurement Steering Committee].
260 $aNew York, NY (3 E. 54th St., New York 10022-3180) :$bARF,$cc1987.
300 $a135 p. :$bill. ;$c28 cm.
650 0 $aMarketing research$xCongresses.
700 1 $aLopater, Hans J.
710 2 $aARF Marketplace Measurement Steering Committee.