| Record ID | marc_loc_2016/BooksAll.2016.part18.utf8:29077825:1031 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part18.utf8:29077825:1031?format=raw |
LEADER: 01031nam a2200277 a 4500
001 87082171
003 DLC
005 19881117000000.0
008 881017s1988 ilua b 00110 eng
010 $a 87082171
020 $a0256060096
020 $a0256065632 (computer disk)
050 0 $aHF5415$b.M223 1988
082 0 $a658.8$219
100 10 $aMcCarthy, E. Jerome$q(Edmund Jerome)
245 10 $aEssentials of marketing /$cE. Jerome McCarthy, William D. Perreault, Jr.
250 $a4th ed.
260 0 $aHomewood, Ill. :$bIrwin,$c1988.
300 $axvi, 512 p. :$bill. (some col.) ;$c25 cm. +$e1 computer disk (5 1/4 in.).
440 4 $aThe Irwin series in marketing
500 $aComputer disk contains PLUS software for the computer-aided problems for use with Essentials of marketing, 4th ed.
500 $aSystem requirements for computer disk (version 1.1a): IBM-PC; 128K; DOS 2.0 or later.
504 $aBibliography: p. 475-491.
500 $aIncludes index.
650 0 $aMarketing.
700 10 $aPerreault, William D.