| Record ID | marc_loc_2016/BooksAll.2016.part18.utf8:65386238:722 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part18.utf8:65386238:722?format=raw |
LEADER: 00722cam a2200217 a 4500
001 87143648
003 DLC
005 20091216081544.0
008 870608s1987 gw a r 000 0 ger
010 $a 87143648
020 $a3598105835
040 $aDLC$cDLC$dDLC
050 00 $aHF5415$b.K617 1987
082 00 $a380.1/03/31$219
100 1 $aKoschnick, Wolfgang J.,$d1942-
245 10 $aStandard-Lexikon für Marketing, Marktkommunikation, Markt- und Mediaforschung /$cWolfgang J. Koschnick.
260 $aMünchen ;$aNew York :$bK.G. Saur,$c1987.
300 $avi, 940 p. :$bill. ;$c22 cm.
650 0 $aMarketing$xDictionaries$xGerman.
650 0 $aCommerce$xDictionaries$xGerman.
650 0 $aMass media$xDictionaries$xGerman.