| Record ID | marc_loc_2016/BooksAll.2016.part18.utf8:86546549:1092 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part18.utf8:86546549:1092?format=raw |
LEADER: 01092nam a2200265 a 4500
001 87170458
003 DLC
005 19881117000000.0
008 881017s1987 fi a b 00010 eng
010 $a 87170458
020 $a9515552486 (pbk.)
043 $ae-fi---
050 0 $aML3790$b.P34 1987
082 0 $a658.8/343$219
100 10 $aPaltschik, Mikael.
245 10 $aConsumer recall of brand and product class under conditioning of music from television commercials /$cMikael Paltschik & Lars-Johan Lindqvist.
260 0 $aHelsingfors :$bSwedish School of Economics and Business Administration,$c[1987]
300 $a18 leaves :$bill. ;$c30 cm.
490 1 $aSwedish School of Economics and Business Administration working papers,$x0357-4598 =$aMeddelanden från Svenska handelshögskolan ;$v150 (1987)
500 $a"Februari 1987."
504 $aBibliography: leaves 17-18.
650 0 $aMusic in advertising.
650 0 $aTelevision advertising$zFinland$xPsychological aspects.
700 10 $aLindqvist, Lars-Johan.
830 0 $aMeddelanden från Svenska handelshögskolan ;$v150.