| Record ID | marc_loc_2016/BooksAll.2016.part18.utf8:9480042:720 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part18.utf8:9480042:720?format=raw |
LEADER: 00720pam a2200229 a 4500
001 87023186
003 DLC
005 19880411000000.0
008 870807s1988 nyua b 00110 eng
010 $a 87023186
020 $a0070489297 :$c$37.95
050 0 $aHF5415.13$b.G84 1988
082 0 $a658.8$219
100 10 $aGuiltinan, Joseph P.
245 10 $aMarketing management :$bstrategies and programs /$cJoseph P. Guiltinan, Gordon W. Paul.
250 $a3rd ed.
260 0 $aNew York :$bMcGraw-Hill,$cc1988.
300 $axvi, 427 p. :$bill. (some col.) ;$c25 cm.
440 0 $aMcGraw-Hill series in marketing
504 $aIncludes bibliographies and index.
650 0 $aMarketing$xManagement.
700 10 $aPaul, Gordon W.