| Record ID | marc_loc_2016/BooksAll.2016.part19.utf8:113049861:781 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part19.utf8:113049861:781?format=raw |
LEADER: 00781pam a2200241 a 4500
001 89035302
003 DLC
005 19900302123841.5
008 890824s1990 ilua b 00110 eng
010 $a 89035302
020 $a025605827X
020 $a0256084009 (International student ed.)
040 $aDLC$cDLC$dDLC
050 00 $aHF5415.13$b.B669 1990
082 00 $a658.8$220
100 10 $aBoyd, Harper W.
245 10 $aMarketing management :$ba strategic approach /$cHarper W. Boyd Jr., Orville C. Walker Jr.
260 0 $aHomewood, IL :$bIrwin,$cc1990.
300 $a1 v. (various pagings) :$bill. (some col.) ;$c24 cm.
440 4 $aThe Irwin series in marketing
504 $aIncludes bibliographical references.
650 0 $aMarketing$xManagement.
700 10 $aWalker, Orville C.