| Record ID | marc_loc_2016/BooksAll.2016.part19.utf8:113372308:740 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part19.utf8:113372308:740?format=raw |
LEADER: 00740cam a2200241 a 4500
001 89035710
003 DLC
005 19940302110918.7
008 890608s1990 ilua b 00110 eng
010 $a 89035710 //r94
020 $a0256079773
040 $aDLC$cDLC$dDLC
050 00 $aHF5415.2$b.D54 1990
082 00 $a658.8/3$220
100 10 $aDillon, William R.
245 10 $aMarketing research in a marketing environment /$cWilliam R. Dillon, Thomas J. Madden, Neil H. Firtle.
250 $a2nd ed.
260 0 $aHomewood, IL :$bIrwin,$cc1990.
300 $axxiv, 853 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
650 0 $aMarketing research.
700 10 $aMadden, Thomas J.
700 10 $aFirtle, Neil H.