| Record ID | marc_loc_2016/BooksAll.2016.part20.utf8:218434758:898 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part20.utf8:218434758:898?format=raw |
LEADER: 00898pam a2200241 a 4500
001 91002451
003 DLC
005 19910920120333.2
008 910208s1991 nyu b 00110 eng
010 $a 91002451
020 $a081473040X (cloth : alk. paper) :$c$30.00
020 $a0814730418 (pbk. : alk. paper) :$c$15.00
040 $aDLC$cDLC$dDLC
050 00 $aHF5823$b.G695 1991
082 00 $a659.1/068$220
100 10 $aGreco, Albert N.,$d1945-
245 10 $aAdvertising management and the business publishing industry :$bmarketing notes and cases /$cAlbert N. Greco.
260 0 $aNew York :$bNew York University Press,$cc1991.
300 $axii, 301 p. ;$c24 cm.
440 4 $aThe New York University business magazine publishing series
504 $aIncludes bibliographical references (p. 263-289) and index.
650 0 $aAdvertising$xManagement.
650 0 $aBusiness literature$xPublishing.