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MARC Record from Library of Congress

Record ID marc_loc_2016/BooksAll.2016.part20.utf8:59212896:781
Source Library of Congress
Download Link /show-records/marc_loc_2016/BooksAll.2016.part20.utf8:59212896:781?format=raw

LEADER: 00781cam a2200241 a 4500
001 90040846
003 DLC
005 19921104123245.2
008 900613s1990 njua b 00110 eng
010 $a 90040846 //r92
020 $a0133655601 :$c$22.95
040 $aDLC$cDLC$dDLC
050 00 $aHF5415$b.R3247 1990
082 00 $a658.8$220
100 10 $aRapp, Stan.
245 14 $aThe great marketing turnaround :$bthe age of the individual, and how to profit from it /$cStan Rapp, Tom Collins.
260 0 $aEnglewood Cliffs, N.J. :$bPrentice Hall,$cc1990.
300 $axii, 336 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. 314-321) and index.
650 0 $aMarketing.
650 0 $aAdvertising.
650 0 $aSales promotion.
700 10 $aCollins, Thomas L.