| Record ID | marc_loc_2016/BooksAll.2016.part20.utf8:60354549:764 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part20.utf8:60354549:764?format=raw |
LEADER: 00764pam a2200253 a 4500
001 90042292
003 DLC
005 19910122093120.7
008 900621s1990 nyua b 00110 eng
010 $a 90042292
020 $a0070609527
040 $aDLC$cDLC$dDLC
050 00 $aHF5415$b.S745 1991
082 00 $a658.8$220
100 10 $aStanton, William J.
245 10 $aFundamentals of marketing /$cWilliam J. Stanton, Michael J. Etzel, Bruce J. Walker.
250 $a9th ed.
260 0 $aNew York :$bMcGraw-Hill,$cc1991.
300 $axxxiii, 668 p. :$bcol. ill. ;$c26 cm.
440 0 $aMcGraw-Hill series in marketing
504 $aIncludes bibliographical references and index.
650 0 $aMarketing.
700 10 $aEtzel, Michael J.
700 10 $aWalker, Bruce J.