| Record ID | marc_loc_2016/BooksAll.2016.part21.utf8:16363490:732 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part21.utf8:16363490:732?format=raw |
LEADER: 00732cam a2200241 a 4500
001 91028798
003 DLC
005 19930726153636.4
008 910723s1992 ilua b 00110 eng
010 $a 91028798 //r93
020 $a025609196X
040 $aDLC$cDLC$dDLC
050 00 $aHF5821$b.B62 1992
082 00 $a659.1$220
100 1 $aBovée, Courtland L.
245 10 $aContemporary advertising /$cCourtland L. Bovée, William F. Arens.
250 $a4th ed.
260 $aHomewood, IL :$bIrwin,$cc1992.
300 $axxxi, 718, [58] p. :$bill. (some col.) ;$c29 cm.
440 4 $aThe Irwin series in marketing
504 $aIncludes bibliographical references and indexes.
650 0 $aAdvertising.
700 10 $aArens, William F.