| Record ID | marc_loc_2016/BooksAll.2016.part21.utf8:200979412:888 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part21.utf8:200979412:888?format=raw |
LEADER: 00888pam a2200265 a 4500
001 92025490
003 DLC
005 19930315152346.4
008 920623s1993 njua b 001 0 eng
010 $a 92025490
020 $a0135175666 (student ed.)
020 $a0135175747 (anotated instructor's ed.)
040 $aDLC$cDLC$dDLC
050 00 $aHF5823$b.K45 1993
082 00 $a659.1$220
100 1 $aRussell, Thomas,$d1941-
245 10 $aKleppner's advertising procedure /$cJ. Thomas Russell, W. Ronald Lane.
250 $a12th ed.
260 $aEnglewood Cliffs, N.J. :$bPrentice Hall,$cc1993.
300 $axix, 755 p. :$bill. (some col.) ;$c29 cm.
440 4 $aThe Prentice Hall series in marketing
504 $aIncludes bibliographical references and index.
650 0 $aAdvertising.
700 10 $aLane, W. Ronald,$d1940-
700 10 $aKleppner, Otto,$d1899-$tAdvertising procedure.