| Record ID | marc_loc_2016/BooksAll.2016.part21.utf8:213534317:1061 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part21.utf8:213534317:1061?format=raw |
LEADER: 01061cam a2200277 a 4500
001 92040963
003 DLC
005 20070905082002.0
008 921103s1993 njua b 101 0 eng
010 $a 92040963
020 $a0805812830 (alk. paper)
020 $a0805812849 (pbk. : alk. paper)
040 $aDLC$cDLC$dDLC
050 00 $aHD69.B7$bB72 1993
082 00 $a659.1$220
245 00 $aBrand equity & advertising :$badvertising's role in building strong brands /$cedited by David A. Aaker, Alexander L. Biel.
246 3 $aBrand equity and advertising
260 $aHillsdale, N.J. :$bLawrence Erlbaum Associates,$c1993.
300 $ax, 380 p. :$bill. ;$c23 cm.
440 0 $aAdvertising and consumer psychology
504 $aIncludes bibliographical references and indexes.
650 0 $aBrand name products$xValuation$xCongresses.
650 0 $aAdvertising$xBrand name products$xCongresses.
700 1 $aAaker, David A.
700 1 $aBiel, Alexander L.
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0742/92040963-d.html