| Record ID | marc_loc_2016/BooksAll.2016.part21.utf8:215801931:774 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part21.utf8:215801931:774?format=raw |
LEADER: 00774cam a2200229 a 4500
001 92043698
003 DLC
005 19930521115938.6
008 921123s1993 ilu b 001 0 eng
010 $a 92043698
020 $a087757233X (pbk.)
040 $aDLC$cDLC$dDLC
050 00 $aZ7164.C81$bK57 1992$aHF5823
082 00 $a016.6591$220
100 1 $aKirpalani, V. H.$q(Vishnu H.),$d1928-
245 10 $aInternational advertising :$bstandardization and adaptation /$cV.H. Kirpalani, Michel Laroche.
260 $aChicago, Ill. :$bAmerican Marketing Association,$cc1993.
300 $axxiii, 108 p. ;$c22 cm.
490 1 $aBibliography series
650 0 $aAdvertising$xBibliography.
700 10 $aLaroche, Michel.
830 0 $aBibliography series (American Marketing Association)