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MARC Record from Library of Congress

Record ID marc_loc_2016/BooksAll.2016.part21.utf8:29611262:741
Source Library of Congress
Download Link /show-records/marc_loc_2016/BooksAll.2016.part21.utf8:29611262:741?format=raw

LEADER: 00741pam a2200205 a 4500
001 91045347
003 DLC
005 19920605091040.2
008 911127s1992 nyua b 00110 eng
010 $a 91045347
020 $a0669246395 :$c$35.00
040 $aDLC$cDLC$dDLC
050 00 $aHF5821$b.J66 1992
082 00 $a659.1$220
100 10 $aJones, John Philip.
245 10 $aHow much is enough? :$bgetting the most from your advertising dollar /$cJohn Philip Jones.
260 0 $aNew York :$bLexington Books ;$aToronto :$bMaxwell Macmillan Canada ;$aNew York :$bMaxwell Macmillan International,$cc1992.
300 $axvii, 382 p. :$bill. ;$c25 cm.
504 $aIncludes bibliographical references (p. [347]-370) and index.
650 0 $aAdvertising.