| Record ID | marc_loc_2016/BooksAll.2016.part21.utf8:80339165:856 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part21.utf8:80339165:856?format=raw |
LEADER: 00856nam a2200217 a 4500
001 91149393
003 DLC
005 19911226112128.0
008 910506s1990 xxua 00010 eng
010 $a 91149393
040 $aDLC$cDLC
043 $an-us---
050 00 $aHF6146.B74$bL55 1990
100 10 $aLilley, William.
245 10 $aImpact of advertising on the competitive structure of the media :$bwith a special analysis of advertising of automobiles, beer, wine, tobacco, and liquor /$cby William Lilley III and Rudolph G. Penner.
260 0 $a[United States] :$bLeadership Council on Advertising Issues,$cc1990.
300 $a101 p. :$bill. ;$c28 cm.
650 0 $aBroadcast advertising$zUnited States.
650 0 $aBroadcasting$zUnited States$xCosts.
650 0 $aBroadcasting$xSocial aspects$zUnited States.
700 10 $aPenner, Rudolph Gerhard,$d1936-