| Record ID | marc_loc_2016/BooksAll.2016.part22.utf8:152761409:807 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part22.utf8:152761409:807?format=raw |
LEADER: 00807pam a2200253 a 4500
001 93005594
003 DLC
005 20040517180208.0
008 930624s1994 ilua b 000 0 eng
010 $a 93005594
020 $a0256122466
040 $aDLC$cDLC$dDLC
050 00 $aHF5415.13$b.B448 1994
082 00 $a658.8$220
100 1 $aBernhardt, Kenneth L.,$d1944-
245 10 $aCases in marketing management /$cKenneth L. Bernhardt, Thomas C. Kinnear.
250 $a6th ed.
260 $aBurr Ridge, IL :$bIrwin,$cc1994.
300 $axiv, 754 p. :$bill. ;$c25 cm.
440 4 $aThe Irwin series in marketing
504 $aIncludes bibliographical references.
650 0 $aMarketing$xManagement$vCase studies.
650 0 $aMarketing$xDecision making$vCase studies.
700 1 $aKinnear, Thomas C.,$d1943-