| Record ID | marc_loc_2016/BooksAll.2016.part22.utf8:161501582:698 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part22.utf8:161501582:698?format=raw |
LEADER: 00698cam a2200217 a 4500
001 93016057
003 DLC
005 19990622105843.7
008 930423s1994 njuab b 001 0 eng
010 $a 93016057
020 $a0137228511
040 $aDLC$cDLC$dDLC
050 00 $aHF5415.13$b.K64 1994
082 00 $a658.8$220
100 1 $aKotler, Philip.
245 10 $aMarketing management :$banalysis, planning, implementation, and control /$cPhilip Kotler.
250 $a8th ed.
260 $aEnglewood Cliffs, N.J. :$bPrentice Hall,$cc1994.
300 $axxix, 801 p. :$bill. (some col.), col. map ;$c27 cm.
504 $aIncludes bibliographical references and indexes.
650 0 $aMarketing$xManagement.