| Record ID | marc_loc_2016/BooksAll.2016.part22.utf8:173243414:709 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part22.utf8:173243414:709?format=raw |
LEADER: 00709cam a2200229 a 4500
001 93030670
003 DLC
005 20141217075221.0
008 930730s1994 nyua b 001 0 eng
010 $a 93030670
020 $a0130653500
040 $aDLC$cDLC$dDLC
050 00 $aHF5415$b.D753 1994
082 00 $a658.8$220
100 1 $aDoyle, Peter,$d1943-2003.
245 10 $aMarketing management and strategy /$cPeter Doyle.
260 $aNew York :$bPrentice Hall,$c1994.
300 $axvii, 410 p. :$bcol. ill. ;$c24 cm.
500 $aCover title: Marketing management & strategy.
504 $aIncludes bibliographical references and indexes.
650 0 $aMarketing.
740 0 $aMarketing management & strategy.