| Record ID | marc_loc_2016/BooksAll.2016.part22.utf8:174705674:1092 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part22.utf8:174705674:1092?format=raw |
LEADER: 01092pam a2200289 a 4500
001 93032450
003 DLC
005 20060815181830.0
008 930903s1994 caua b 001 0 eng
010 $a 93032450
020 $a080395137X
020 $a0803951388 (pbk.)
040 $aDLC$cDLC$dDLC
043 $an-us---
050 00 $aJK528$b.N48 1994
082 00 $a324.7/0973$220
100 1 $aNewman, Bruce I.
245 14 $aThe marketing of the president :$bpolitical marketing as campaign strategy /$cBruce I. Newman.
260 $aThousand Oaks, CA :$bSage Publications,$cc1994.
300 $axvii, 165 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. 152-153) and indexes.
650 0 $aPresidents$zUnited States$xElection.
650 0 $aCampaign management$zUnited States.
650 0 $aPolitical campaigns$zUnited States.
650 0 $aMarketing$zUnited States.
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0655/93032450-d.html
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/enhancements/fy0655/93032450-t.html