| Record ID | marc_loc_2016/BooksAll.2016.part22.utf8:182236448:734 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part22.utf8:182236448:734?format=raw |
LEADER: 00734cam a2200229 a 4500
001 93041996
003 DLC
005 19950907062603.4
008 931029s1994 nyu b 001 0 eng
010 $a 93041996 //r95
020 $a0814450717 :$c$22.95
040 $aDLC$cDLC$dDLC
043 $an-us---
050 00 $aHF5415.127$b.R673 1994
082 00 $a658.8/348$220
100 1 $aRossman, Marlene L.
245 10 $aMulticultural marketing :$bselling to a diverse America /$cMarlene L. Rossman.
260 $aNew York :$bAMACOM,$cc1994.
300 $axi, 178 p. ;$c24 cm.
504 $aIncludes bibliographical references (p. 169-170) and index.
650 0 $aMarket segmentation$zUnited States.
650 0 $aMinority consumers$zUnited States.