| Record ID | marc_loc_2016/BooksAll.2016.part22.utf8:212613512:1172 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part22.utf8:212613512:1172?format=raw |
LEADER: 01172cam a2200253 a 4500
001 93119141
003 DLC
005 20070913081923.0
008 930907s1992 enka b 001 0 eng d
010 $a 93119141
020 $a0749406976
035 $a(OCoLC)28286271
040 $aFTV$cFTV$dDLC
041 1 $aeng$hfre
042 $alccopycat
050 00 $aHD69.B7$bK37 1992
082 00 $a658.8/27$220
100 1 $aKapferer, Jean-Noël.
245 10 $aStrategic brand management :$bnew approaches to creating and evaluating brand equity /$cJean-Noël Kapferer ; [translated by Philip Gibbs].
260 $aLondon :$bKogan Page ;$a[Paris], France :$bLes Editions d'Organisation,$c1992.
300 $a230 p. :$bill. :$c24 cm.
504 $aIncludes bibliographical references (p. 213-218) and index.
505 0 $aWhat's in a brand? the logic of branding -- Brand identity -- Sources of identity -- Creating a brand -- Managing the time factor : identity and change -- Brand extension -- Brand-product relationships -- The brand portfolio -- Going international -- Brand, products, enterprise and institution -- Financial evaluation of brands.
650 0 $aBranding (Marketing)