| Record ID | marc_loc_2016/BooksAll.2016.part22.utf8:214927642:910 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part22.utf8:214927642:910?format=raw |
LEADER: 00910cam a2200229 a 4500
001 93122254
003 DLC
005 19940824162627.9
008 930304s1992 nyua b 000 0 eng
010 $a 93122254 //r94
020 $a0933641370
040 $aDLC$cDLC$dDLC
043 $an-us---
050 00 $aHF5415.126$b.M36 1992
245 00 $aManaging database marketing technology for success :$ba study of experiences and "best practices" in leading marketing organizations /$ccommissioned by Direct Marketing Association ; prepared by Deloitte & Touche.
260 $a[New York?] :$bDirect Marketing Association,$cc1992.
300 $aix, 113 p. :$bill. ;$c28 cm.
440 2 $aA DMA senior executive's guide
504 $aIncludes bibliographical references (p.110-113).
650 0 $aDatabase marketing$zUnited States$xCase studies.
710 20 $aDirect Marketing Association (U.S.)
710 20 $aDeloitte & Touche.