| Record ID | marc_loc_2016/BooksAll.2016.part23.utf8:115408687:948 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part23.utf8:115408687:948?format=raw |
LEADER: 00948cam a2200265 a 4500
001 94001235
003 DLC
005 19950906074428.4
008 940110s1995 iluab 001 0 eng
010 $a 94001235 //r952
020 $a1556238096 (recycled paper)
040 $aDLC$cDLC$dDLC
050 00 $aHF5415.126$b.N48 1995
082 00 $a658.8/4$220
245 04 $aThe new direct marketing :$bhow to implement a profit-driven database marketing strategy /$cDavid Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [et al.].
250 $a2nd ed.
260 $aBurr Ridge, Ill. :$bIrwin Professional,$cc1995.
300 $axiv, 493 p. :$bill., map ;$c29 cm.
500 $aIncludes index.
650 0 $aDirect marketing$xData processing.
650 0 $aDatabase marketing.
650 0 $aDatabase management.
650 0 $aDirect marketing$xStatistical methods.
700 10 $aBatra, Rajeev.
710 20 $aDavid Shepard Associates.