| Record ID | marc_loc_2016/BooksAll.2016.part23.utf8:121285360:761 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part23.utf8:121285360:761?format=raw |
LEADER: 00761cam a2200241 a 4500
001 94008542
003 DLC
005 20040412093207.0
008 940216s1994 ctu b 001 0 eng
010 $a 94008542
020 $a0899308872 (alk. paper)
040 $aDLC$cDLC$dDLC
050 00 $aHF5415.13$b.M677 1994
082 00 $a658.8/02$220
100 1 $aMoschis, George P.,$d1944-
245 10 $aMarketing strategies for the mature market /$cGeorge P. Moschis.
260 $aWestport, Conn. :$bQuorum Books,$c1994.
300 $axiv, 198 p. ;$c24 cm.
504 $aIncludes bibliographical references (p. [189]-194) and index.
650 0 $aMarketing$xManagement.
650 0 $aMarket segmentation.
650 0 $aNew products$xMarketing.
650 0 $aOlder consumers.