| Record ID | marc_loc_2016/BooksAll.2016.part23.utf8:131728230:939 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part23.utf8:131728230:939?format=raw |
LEADER: 00939cam a2200265 a 4500
001 94021099
003 DLC
005 20070913081934.0
008 940603s1994 enka b 001 0 eng
010 $a 94021099
020 $a007707839X :$c£19.95
040 $aDLC$cDLC$dDLC
050 00 $aHF5415.1263$b.H33 1994
082 00 $a658.8/343$220
100 1 $aHague, Paul N.
245 14 $aThe power of industrial brands :$ban effective route to competitive advantage /$cPaul Hague and Peter Jackson.
260 $aLondon ;$aNew York :$bMcGraw-Hill,$cc1994.
300 $axiii, 178 p. :$bill. ;$c23 cm.
490 1 $aMcGraw-Hill marketing for professionals series
504 $aIncludes bibliographical references (p. [173]-174) and index.
650 0 $aIndustrial marketing$xManagement.
650 0 $aBranding (Marketing)
650 0 $aProduct management.
700 1 $aJackson, Peter,$d1942-
830 0 $aMcGraw-Hill marketing for professionals.