| Record ID | marc_loc_2016/BooksAll.2016.part23.utf8:132403186:1753 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part23.utf8:132403186:1753?format=raw |
LEADER: 01753cam a2200241 a 4500
001 94021911
003 DLC
005 20070905082053.0
008 940525s1994 njua b 001 0 eng
010 $a 94021911
020 $a0805807179 (acid-free paper)
040 $aDLC$cDLC$dDLC
050 00 $aP96.P75$bM33 1994
082 00 $a302.23/01/9$220
245 00 $aMeasuring psychological responses to media messages /$cedited by Annie Lang.
260 $aHillsdale, N.J. :$bErlbaum,$c1994.
300 $ax, 244 p. :$bill. ;$c24 cm.
440 0 $aLEA's communication series
504 $aIncludes bibliographical references and indexes.
505 0 $aThink-aloud and thought-list procedures in investigating mental processes / Michael A. Shapiro -- Continuous response measurement (CRM) / Frank Biocca, Prabu David, and Mark West -- Using eyes on screen as a measure of attention to television / Esther Thorson -- Secondary reaction-time measures / Michael D. Basil -- What can the heart tell us about thinking? / Annie Lang -- Electrodermal measurement / Robert Hopkins and James E. Fletcher -- Signal detection measures of recognition memory / Michael A. Shapiro -- The time needed to answer : measurement of memory response latency / Glen T. Cameron and David A. Frieske -- Designing experiments that assess psychological responses to media messages / Bryon Reeves and Seth Geiger -- Detection and modeling of time-sequenced processes / James H. Watt -- Measuring children's cognitive processing of television / Elizabeth Pugzles Lorch -- Comments on setting up a laboratory / Annie Lang.
650 0 $aMass media$xPsychological aspects.
700 1 $aLang, Annie.
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0742/94021911-d.html