| Record ID | marc_loc_2016/BooksAll.2016.part23.utf8:133016759:1196 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part23.utf8:133016759:1196?format=raw |
LEADER: 01196cam a2200313 a 4500
001 94022646
003 DLC
005 20070724082617.0
008 940706s1995 iluab b 001 0 eng
010 $a 94022646
020 $a0256136963
020 $a0256136971 (international students ed.)
040 $aDLC$cDLC$dDLC
050 00 $aHF5823$b.B387 1995
082 00 $a659.1$220
100 1 $aBelch, George E.$q(George Edward),$d1951-
245 10 $aIntroduction to advertising and promotion :$ban integrated marketing communications perspective /$cGeorge E. Belch, Michael A. Belch.
246 14 $aIntroduction to advertising & promotion
250 $a3rd ed.
260 $aChicago :$bIrwin,$cc1995.
300 $axxii, 762 p. :$bill. (som col.), col. maps ;$c29 cm.
440 0 $aIrwin series in marketing
500 $aRev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993.
504 $aIncludes bibliographical references (p. 721-738) and indexes.
650 0 $aAdvertising.
650 0 $aSales promotion.
650 0 $aCommunication in marketing.
700 1 $aBelch, Michael A.
700 1 $aBelch, George E.$q(George Edward),$d1951-$tIntroduction to advertising & promotion.