| Record ID | marc_loc_2016/BooksAll.2016.part23.utf8:134186099:836 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part23.utf8:134186099:836?format=raw |
LEADER: 00836cam a2200265 a 4500
001 94024025
003 DLC
005 19981029121734.2
008 941101s1995 njua b 001 0 eng
010 $a 94024025 //r98
020 $a0136689892
040 $aDLC$cDLC$dDLC
050 00 $aLB2847$b.K68 1994
082 00 $a371.2/06$220
100 1 $aKotler, Philip.
245 10 $aStrategic marketing for educational institutions /$cPhilip Kotler, Karen F.A. Fox.
250 $a2nd ed.
260 $aEnglewood Cliffs, N.J. :$bPrentice-Hall,$cc1995.
300 $axii, 484 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and indexes.
650 0 $aEducation$xMarketing.
650 0 $aSchools$xPublic relations.
650 0 $aEducational fund raising.
650 0 $aEducational planning.
700 1 $aFox, Karen F. A.,$d1944-