| Record ID | marc_loc_2016/BooksAll.2016.part23.utf8:135179125:1147 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part23.utf8:135179125:1147?format=raw |
LEADER: 01147cam a2200301 a 4500
001 94025208
003 DLC
005 19960321100258.0
008 941104s1996 maua b 001 0 eng
010 $a 94025208 //r96
020 $a0133488306
020 $a0536593051
040 $aDLC$cDLC$dDLC
050 00 $aHF5823$b.K45 1996
082 00 $a659.1$220
100 1 $aRussell, Thomas,$d1941-
245 10 $aKleppner's advertising procedure /$cJ. Thomas Russell, W. Ronald Lane.
246 30 $aAdvertising procedure
250 $a13th ed.
260 $aNeedham Heights, MA :$bSimon & Schuster Custom Pub.,$cc1996.
300 $a1 v. (various pagings) :$bill. (some col.) ;$c27 cm.
500 $a"With chapter 19, 'Public relations' from Advertising : principles and practice, by William Wells, John Burnett and Sandra Moriarty."
500 $a"Custom edition for the Fashion Institute of Technology."
504 $aIncludes bibliographical references and index.
650 0 $aAdvertising.
700 1 $aLane, W. Ronald,$d1940-
700 1 $aKleppner, Otto,$d1899-$tAdvertising procedure.
710 2 $aFashion Institute of Technology (New York, N.Y.)