| Record ID | marc_loc_2016/BooksAll.2016.part23.utf8:143263831:838 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part23.utf8:143263831:838?format=raw |
LEADER: 00838pam a2200253 a 4500
001 94034874
003 DLC
005 19950127114904.9
008 940819s1995 caua b 001 0 eng
010 $a 94034874
020 $a0534252605 (pbk.)
040 $aDLC$cDLC$dDLC
050 00 $aHF5825$b.J46 1995
082 00 $a659.13/2$220
100 1 $aJewler, A. Jerome.
245 10 $aCreative strategy in advertising /$cA. Jerome Jewler.
250 $a5th ed.
260 $aBelmont :$bWadsworth Pub. Co.,$cc1995.
300 $axiv, 389 p. :$bill. ;$c26 cm.
490 1 $aWadsworth series in journalism and mass communications
504 $aIncludes bibliographical references (p. 382-383) and index.
650 0 $aAdvertising copy.
650 0 $aAdvertising layout and typography.
830 0 $aWadsworth series in journalism and mass communication.