| Record ID | marc_loc_2016/BooksAll.2016.part23.utf8:38005735:803 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part23.utf8:38005735:803?format=raw |
LEADER: 00803nam a2200241 a 4500
001 93190624
003 DLC
005 19940110143702.2
008 930811s1992 gw a b 000 0 ger
010 $a 93190624
020 $a3879880352 :$cDM26.80
040 $aDLC$cDLC
043 $ae-gx---
050 00 $aHF5415.12.G4$bM65 1992
100 1 $aMoll, Markus,$d1962-
245 10 $aZielgruppenorientiertes Personalmarketing :$bKey-University-Strategien /$cMarkus Moll.
260 $aMünchen :$bR. Hampp,$c1992.
300 $aiv, 95, xxv p. :$bill. ;$c21 cm.
440 0 $aReihe Personalforschung,$x0930-7400 ;$vBd. 10
504 $aIncludes bibliographical references (p. 89-95).
650 0 $aMarketing$zGermany.
650 0 $aCollege students as consumers$zGermany.
650 0 $aMarket segmentation$zGermany.