| Record ID | marc_loc_2016/BooksAll.2016.part24.utf8:108509958:828 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part24.utf8:108509958:828?format=raw |
LEADER: 00828cam a2200253 a 4500
001 95023375
003 DLC
005 19960208065558.6
008 950615s1996 mnuab b 001 0 eng
010 $a 95023375
020 $a0314062149 (student ed. : alk. paper)
020 $a0314071709 (annotated instructor's ed. : alk. paper)
040 $aDLC$cDLC$dDLC
050 00 $aHF5415$b.Z54 1996
082 00 $a658.8$220
100 1 $aZikmund, William G.
245 10 $aMarketing /$cWilliam G. Zikmund, Michael d'Amico.
250 $a5th ed.
260 $aMinneapolis/St. Paul :$bWest Pub. Co.,$cc1996.
300 $axxxviii, 784 p. :$bcol. ill., col. maps ;$c29 cm.
500 $aColored maps on endpapers.
504 $aIncludes bibliographical references (p. 745-754) and indexes.
650 0 $aMarketing.
700 1 $aD'Amico, Michael.