| Record ID | marc_loc_2016/BooksAll.2016.part24.utf8:129474503:829 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part24.utf8:129474503:829?format=raw |
LEADER: 00829cam a2200241 a 4500
001 95051412
003 DLC
005 20040412092124.0
008 951214s1996 ctua b 001 0 eng
010 $a 95051412
020 $a1567200621 (alk. paper)
040 $aDLC$cDLC$dDLC
043 $an-us---
050 00 $aHF5415.13$b.M676 1996
082 00 $a658.8/348$220
100 1 $aMoschis, George P.,$d1944-
245 10 $aGerontographics :$blife-stage segmentation for marketing strategy development /$cGeorge P. Moschis.
260 $aWestport, Conn. :$bQuorum Books,$c1996.
300 $axvi, 172 p. :$bill. ;$c25 cm.
504 $aIncludes bibliographical references (p. [167]) and index.
650 0 $aMarketing$zUnited States$xManagement.
650 0 $aOlder consumers$zUnited States.
650 0 $aMarket segmentation$zUnited States.