| Record ID | marc_loc_2016/BooksAll.2016.part24.utf8:145621976:920 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part24.utf8:145621976:920?format=raw |
LEADER: 00920cam a2200253 a 4500
001 95106515
003 DLC
005 19950522081623.9
008 950120s1994 gw a b 000 0 ger c
010 $a 95106515 //r95
020 $a3860570919
040 $aCU$cCU$dDLC
042 $alcnccp
050 00 $aHF5415.123$b.F75 1994
100 1 $aFritz, Thomas.
245 14 $aDie Botschaft der Markenartikel :$bVertextungsstrategien in der Werbung /$cThomas Fritz.
260 $aTübingen :$bStauffenburg,$cc1994.
300 $a172 p. :$bill. ;$c23 cm.
490 1 $aProbleme der Semiotik =$aProblems in semiotics,$x0933-4483 ;$vBd. 15
500 $aOriginally presented as the author's thesis (doctoral)--Universität Passau, Wintersemester 1992/93.
504 $aIncludes bibliographical references (p. [157]-172).
650 0 $aCommunication in marketing.
650 0 $aSemiotics.
830 0 $aProbeleme der Semiotik ;$vBd. 15.