| Record ID | marc_loc_2016/BooksAll.2016.part24.utf8:203470263:1122 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part24.utf8:203470263:1122?format=raw |
LEADER: 01122nam a2200337 a 4500
001 95186741
003 DLC
005 19951031083119.2
008 950731s1995 enk 001 0 eng d
010 $a 95186741
020 $a0750619902
035 $a(OCoLC)32896289
040 $aUkBaU$cUkBaU$dDLC
042 $alccopycat
050 00 $aHF5415.13$b.F548 1995
082 00 $a658.8$220
100 1 $aFifield, Paul
245 10 $aStrategic marketing management :$bplanning and control, analysis and decision /$cPaul Fifield and Colin Gilligan.
260 $aOxford ;$aBoston :$bButterworth-Heinemann,$c1995.
300 $axvii, 317 p. :$bill. ;$c29 cm.
490 1 $aThe marketing series.
440 4 $aThe CIM workbook series.$pMarketing
500 $aIncludes index
500 $a'Published on behalf of the Chartered Institute of Marketing.'
500 $a'Diploma syllabus'
650 0 $aMarketing$xManagement.
650 0 $aStrategic planning.
650 0 $aMarketing$xDecision making.
700 1 $aGilligan, Colin
710 2 $aChartered Institute of Marketing.
830 0 $aMarketing series (London, England)