| Record ID | marc_loc_2016/BooksAll.2016.part24.utf8:212052584:799 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part24.utf8:212052584:799?format=raw |
LEADER: 00799cam a2200253 a 4500
001 95198566
003 DLC
005 19981027135653.6
008 950831s1994 enk 001 0 eng d
010 $a 95198566 //r98
020 $a0749414367
035 $a(OCoLC)32926392
040 $aUk$cUk$dDLC
042 $alccopycat
050 00 $aHD59.2$b.D69 1994
082 00 $a659.2/85$220
100 1 $aDowling, Grahame R.$q(Grahame Robert)
245 10 $aCorporate reputations :$bstrategies for developing the corporate brand /$cGrahame R. Dowling.
260 $aLondon :$bKogan Page,$c1994.
300 $axv, 234 p. ;$c25 cm.
504 $aIncludes bibliographical references and index.
650 0 $aCorporate image.
650 0 $aCorporations$xPublic relations.
650 0 $aBrand name products$xManagement.