| Record ID | marc_loc_2016/BooksAll.2016.part24.utf8:98456541:680 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part24.utf8:98456541:680?format=raw |
LEADER: 00680cam a2200217 a 4500
001 95011297
003 DLC
005 19960619072533.8
008 950508s1996 ilu b 001 0 eng
010 $a 95011297
020 $a0844230146 (alk. paper)
040 $aDLC$cDLC$dDLC
050 00 $aHF5821$b.B53 1996
082 00 $a659.1$220
100 1 $aBogart, Leo.
245 10 $aStrategy in advertising :$bmatching media and messages to markets and motivations /$cLeo Bogart.
250 $a3rd ed.
260 $aLincolnwood, IL :$bNTC Business Books,$cc1996.
300 $axxi, 374 p. ;$c24 cm.
504 $aIncludes bibliographical references (p. 315-361) and index.
650 0 $aAdvertising.