| Record ID | marc_loc_2016/BooksAll.2016.part25.utf8:87675927:959 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part25.utf8:87675927:959?format=raw |
LEADER: 00959pam a2200277 a 4500
001 96019807
003 DLC
005 19961203095620.5
008 960501s1997 nyua b 001 0 eng
010 $a 96019807
020 $a0070189544 (paper)
040 $aDLC$cDLC$dDLC
050 00 $aHF5415$b.S745 1997
082 00 $a658.8$220
100 1 $aEtzel, Michael J.
245 10 $aMarketing /$cMichael J. Etzel, Bruce J. Walker, William J. Stanton.
250 $a11th ed.
260 $aNew York :$bMcGraw-Hill,$cc1997.
300 $a1 v. (various pagings) :$bcol. ill. ;$c26 cm.
440 0 $aMcGraw-Hill series in marketing
500 $aRev. ed. of: Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. 10th ed. c1994.
504 $aIncludes bibliographical references and indexes.
650 0 $aMarketing.
700 1 $aWalker, Bruce J.
700 1 $aStanton, William J.
700 1 $aStanton, William J.$tFundamentals of marketing.