| Record ID | marc_loc_2016/BooksAll.2016.part25.utf8:88441946:977 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part25.utf8:88441946:977?format=raw |
LEADER: 00977cam a2200277 a 4500
001 96020701
003 DLC
005 20030801071936.0
008 960515s1996 hiuc b 001 0 eng
010 $a 96020701
020 $a0824818725 (cloth : alk. paper)
020 $a0824818733 (pbk. : alk. paper)
040 $aDLC$cDLC$dDLC
043 $aa-ja---
050 00 $aHF6182.J3$bM64 1996
082 00 $a659.1/0952$220
100 1 $aMoeran, Brian,$d1944-
245 12 $aA Japanese advertising agency :$ban anthropology of media and markets /$cBrian Moeran.
260 $aHonolulu :$bUniversity of Hawai ̕i Press,$cc1996.
300 $axi, 322 p. :$bports ;$c23 cm.
440 0 $aConsumAsiaN book series
500 $a"First published in the United Kingdom by Curzon Press"...T.p. verso.
504 $aIncludes bibliographical references (p. 306-314) and index.
650 0 $aAdvertising agencies$zJapan.
650 0 $aAdvertising$zJapan.
650 0 $aMass media$zJapan$xMarketing.