| Record ID | marc_loc_2016/BooksAll.2016.part27.utf8:224826720:680 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part27.utf8:224826720:680?format=raw |
LEADER: 00680cam a22002294a 4500
001 99015065
003 DLC
005 20040126111710.0
008 990322s1999 nyua b 001 0 eng
010 $a 99015065
020 $a0789006154 (alk. paper)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF5821$b.L35 1999
082 00 $a659.1$221
100 1 $aLee, Monle.
245 10 $aPrinciples of advertising :$ba global perspective /$cMonle Lee, Carla Johnson.
260 $aNew York :$bHaworth Press,$cc1999.
300 $axvii, 355 p. :$bill. ;$c23 cm.
504 $aIncludes bibliographical references and index.
650 0 $aAdvertising.
700 1 $aJohnson, Carla,$d1944-