| Record ID | marc_loc_2016/BooksAll.2016.part27.utf8:44950557:1078 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part27.utf8:44950557:1078?format=raw |
LEADER: 01078cam a22002894a 4500
001 98055584
003 DLC
005 20080308085535.0
008 981218s1999 gw a b 000 0 eng
010 $a 98055584
020 $a3540652477 (hc : acid-free paper)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF5415.152$b.O67 1999
082 00 $a658.8/2$221
245 00 $aOptimal bundling :$bmarketing strategies for improving economic performance /$cRalph Fuerderer, Andreas Herrmann, Georg Wuebker, eds.
260 $aBerlin ;$aNew York :$bSpringer,$cc1999.
300 $aviii, 299 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references.
650 0 $aBundling (Marketing)
650 0 $aProduct management.
650 0 $aNew products.
700 1 $aFuerderer, Ralph,$d1966-
700 1 $aHerrmann, Andreas,$d1964-
700 1 $aWuebker, Georg,$d1967-
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0816/98055584-d.html
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/enhancements/fy0816/98055584-t.html