| Record ID | marc_loc_2016/BooksAll.2016.part28.utf8:10947199:960 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part28.utf8:10947199:960?format=raw |
LEADER: 00960cam a22002774a 4500
001 99043187
003 DLC
005 20040213180811.0
008 990728s2000 ilua b 001 0 eng
010 $a 99043187
020 $a0844225223
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF1416$b.S35 2000
082 00 $a658.8/48$221
100 1 $aSchultz, Don E.
245 10 $aCommunicating globally :$ban integrated marketing approach /$cDon E. Schultz, Philip J. Kitchen.
260 $aLincolnwood, Chicago, Ill. :$bNTC Business Books,$cc2000.
300 $a280 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. 267-273) and index.
650 0 $aExport marketing.
650 0 $aExport marketing$xManagement.
650 0 $aCommunication, International.
650 0 $aExport marketing$vCase studies.
700 1 $aKitchen, Philip J.
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/description/mh041/99043187.html