| Record ID | marc_loc_2016/BooksAll.2016.part28.utf8:183666098:903 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part28.utf8:183666098:903?format=raw |
LEADER: 00903cam a2200277 a 4500
001 99953992
003 DLC
005 20020528083012.0
008 001020s2000 ii a b 001 0 eng
010 $a 99953992
020 $a0074636642
025 $aI-E-99-953992; 80-91
037 $bLibrary of Congress -- New Delhi Field Office$cRs375.00
040 $aDLC$cDLC$dDLC
042 $alcode
043 $aa-ii---
050 00 $aHF6161.B4$bJ66 2000
082 00 $a659.1$221
100 1 $aJones, John Philip.
245 10 $aBehind powerful brands :$bfrom strategy to campaign /$cJohn Philip Jones.
246 30 $aPowerful brands
260 $aNew Delhi ;$aNew York :$bTata McGraw-Hill Pub. Co.,$cc2000.
300 $axii, 322 p. :$bill. (some col.) ;$c24 cm.
520 $aIn the Indian context.
504 $aIncludes bibliographical references and index.
650 0 $aAdvertising$xBrand name products$zIndia.