| Record ID | marc_loc_2016/BooksAll.2016.part28.utf8:201914586:1335 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part28.utf8:201914586:1335?format=raw |
LEADER: 01335cam a22002534a 4500
001 2001023716
003 DLC
005 20050323180948.0
008 010305s2001 enka b 001 0 eng
010 $a 2001023716
020 $a1840643293
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aLC67.6$b.M39 2001
082 00 $a338.4/3378$221
100 1 $aMazzarol, Tim,$d1957-
245 14 $aThe global market for higher education :$bsustainable competitive strategies for the new millennium /$cTim Mazzarol, Geoffrey Norman Soutar.
260 $aCheltenham, UK ;$aNorthampton, MA :$bE. Elgar,$cc2001.
300 $avii, 200 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
505 8 $aMachine generated contents note: 1. Education as a Marketable Service 1 2. Facing the Next Millennium 15 3. What Brings Success? 35 4. A Student's Perspective 54 5. Developing a Sustainable Competitive Advantage 70 6. Global Marketing of Education Services 85 7. A Model of Competitive Advantage for Education Services 107 8. Implications of the Model 128 9. Developing Sustainable Strategies 144 10. Policy Prescriptions for Global Education 157.
650 0 $aEducation, Higher$xEconomic aspects.
700 1 $aSoutar, Geoffrey N.
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/fy033/2001023716.html